Pokemon Go Has Reportedly Made More Than $440 Million
Pokemon Go's number of active daily players may have dropped significantly, but the augmented-reality has still pulled in an impressive amount of money. According to analysis outlet SensorTower, Pokemon Go has pulled in more than $440 million, and it hasn't even reached the two-month mark.
SensorTower notes that this means developer Niantic has made a net revenue of more than $308 million, which is $100 million more than it had on August 5. The outlet also provides a chart that shows Pokemon Go has made more money than movies Warcraft, Independence Day: Resurgence, and The Angry Birds Movie.
Pokémon Go is the No. 1 mobile app in the U.S., and the craze is showing big potential for Nintendo to rake in the dough.
Enter PokéCoins, the in-game currency of Pokémon Go. Players need these coins to buy useful items, such as Poké Balls, which are needed to actually “catch” Pokémon, and for inventory upgrades. There are ways to earn coins within the flow of the game, but the quickest way is to shell out the cash. Users can pay anywhere from 99 cents for 100 PokéCoins to $99.99 for 14,500 coins.
The Pokémon Go app has been wildly popular in the less than one full week since its launch. People are spending more than 10 minutes a day longer on Pokémon Go than on WhatsApp, Instagram and Snapchat, according to website traffic statistic site Similar Web. And the app is approaching Twitter Inc. TWTR,+0.49% territory for number of daily active users.
It took less than a day from its launch for Pokémon Go to become the most downloaded and top grossing app in the U.S., Australia and New Zealand, according to App Annie, which tracks market data for mobile apps.
It’s not clear just how much money is going to Nintendo Co. NTDOY, +2.79%7974, +1.66% , which has struggled as mobile gaming has gained popularity. The fervor has helped its shares gain more the 52% since the mobile game launched. Pokémon Go is a joint project between The Pokémon Company, which is 32%-owned by Nintendo, and Alphabet Inc. GOOGL, +0.52% spinoff, Niantic Inc.
Worldwide revenue for in-app purchases is expected to hit $58.2 billion this year and rocket to $76.5 billion in 2017, according to data gathered by Statista.